Editorial Leader & Content Strategist
11+ years building audiences and telling stories at Google, Men's Health, Vice Media, and more.
I'm Mike — an NYC-based editorial leader, content strategist, and writer.
At Google, I lead content and SEO strategy across the company's owned editorial channels. At Men's Health, I was the Executive Digital Editor, overseeing the brand's digital operation. At Vice, I helped launch the brand's health and wellness vertical.
As a writer and editor, my work has appeared in and been produced for Backpacker, D Magazine, Southwest: The Magazine, and more.
Lead content strategy for Google's owned-and-operated editorial channels. Manage SEO and product roadmaps for blog.google, oversee reporting infrastructure for in-house social content, and help shape the brand's editorial voice across platforms.
Managed 8 direct reports and oversaw 5 verticals as digital lead for Men's Health. Grew site traffic and built editorial franchises across fitness, health, style, and culture.
Oversaw editorial strategy and content operations at Vice Media. Managed freelance contributors and helped develop the brand's editorial voice across verticals.