Print to digital,
story to strategy.

I lead content strategy for Ink, a creative team at Google focused on innovative brand storytelling. My role involves shaping and scaling editorial content for The Keyword blog and About.Google, while also driving AI adoption across our organization — identifying new use cases that help modernize how we work.

I also oversee platform health and AI/GEO readiness, ensuring our content strategy evolves alongside shifts in search and social. Through my internal newsletter, Changing Channels, I provide weekly analysis of platform updates, content performance highlights and their implications across our O&O ecosystem.

The Keyword · Gemini 3.1 launch · About.Google

At Men’s Health, I implemented SEO best practices that nearly doubled search traffic while driving record growth across affiliate, e-commerce and licensing programs. I also oversaw the launch of Men’s Health MVP, a membership program that grew in its first year to become one of the largest in the Hearst portfolio.

Search growth · MVP launch

At Vice Health, I helped develop and launch several of the vertical’s highest-performing video and service franchises. I also commissioned and edited a Merritt Award-winning investigation into cross-state air pollution that was later adapted into a documentary feature.

“States May Be Intentionally Poisoning Each Other With Toxic Air”

Brand launch · Merritt Award investigation · Documentary

More than a decade writing and editing for the print editions of Men’s Health, Backpacker, Southwest: The Magazine, Best Life and more — developing the editorial instincts and storytelling craft that now inform every digital strategy decision.

Best Life · Southwest Spirit · Men’s Health · D Magazine